Claudia Lucente’s Resume

Creative Strategist & Brand Designer

Contact

About

Hi, I’m Claudia 👋 I build strategic brand systems and experiences that help ambitious companies connect with people and grow.

Explore my work to see how I approach problem solving, storytelling, and design with intention.

Education

D.E.C, Design

LaSalle College

2016-2019

Figma UI/UX Essentials Certification

Udemy

2020

Languages

Skills

Work History

March 2024 - Present

Graphic Designer

Parkinson Canada, Remote

Developed and implemented a visual communication strategy that aligned with Parkinson Canada’s mission and goals, enhancing brand recognition and consistency across multiple platforms.
Collaborated with Marketing and Communications teams to design and produce visually compelling materials, resulting in a 20% increase in engagement on social media platforms.
Designed impactful visuals for a variety of media, including print materials, digital assets, social media graphics, and presentations, supporting over 10 fundraising campaigns annually.
Created innovative design concepts that communicated complex ideas, contributing to a 15% growth in public awareness and support for Parkinson’s disease initiatives.
Adapted designs for diverse audiences by tailoring visuals to different formats and platforms, improving user experience and engagement across all digital touch points.
Produced graphics for high-impact events, campaigns, and fundraising initiatives, resulting in a 30% increase in community participation and donor contributions.
Boosted audience engagement by 25% through visual branding across digital channels (Google Ads, Meta Ads, Instagram Reels, YouTube).
Increased donor interactions by 30% with campaign material design rooted in effective brand strategy and responsive design principles.
Delivered 300+ assets by coordinating with internal teams and managing projects via monday.com (project management software) and Notion.
Experienced in integrating AI-assisted tools for design efficiency, ideation, and automated content generation to accelerate workflows and enhance creativity.

June 2023 - February 2024

Graphic Web Designer

Bench*, Montreal, Canada*

Grew site traffic by 18% month-over-month with engaging user interface (UI) design.
Improved email open rates by 22% via e-mail marketing strategy, with Klaviyo as list segmentation and A/B testing.
Designed wireframes, prototypes, mockups with Figma.
Built design systems to establish consistency in brand architecture.
Established cross-functional collaboration with external developers.
Cut project timelines by 25% by optimizing feedback workflows.

July 2020 - June 2023

Graphic Designer

Mark Edwards Apparel, Montreal, Canada

Increased brand engagement by 35% through storytelling across 50+ campaigns.
Raised customer satisfaction by 40% with customized design solutions.
Enhanced output by 20% by mentoring 3 junior designers.
Reduced production time by 30% with streamlined workflows.